Fill out our online form or call 612-282-0173 to discuss your business' specific needs.

News, Updates, & Resources

Subscribe Now

The Customer Journey Map – Why it can be a Smart Investment

"Do what you do so well that they will want to see it again and bring their friends."
Walt Disney

Visual tools are an excellent way to gauge what is happening within your organization. Think about your customer and their lifecycle with your brand. Your customer’s perception of your brand is a key component to your success as an organization—no matter the size of your firm or your industry. Relationships such as these start early and can go beyond any one sale. The customer journey map can be a very effective took to add to your organizational resources for leadership to make informed decisions in a variety of areas of your customer’s experience with your overall brand.

Consider the following questions. These may likely influence your customer’s perception of your brand.

  • What events have shaped the personality of your organization?
  • What analogies describe your company?
  • What feedback have you received from customers?
  • How do you feel about your customer service?
  • How do your customers feel about your customer service?
  • Do you measure your Return on Investment and Key Performance Indicators for your marketing strategy?
  • Has your company or organization received any referrals lately?
  • What is your competition up to these days?

Take a moment to list five to ten “micro moments” that have brought your brand to life within the past month. These moments can reflect all stages of the customer interaction with your brand, from industry awareness, to market research, to the first purchase, to a referral. These are some of the stages of a customer journey map.

The customer journey map is a kind of roadmap to illustrate how customers engage with your brand. This is a significant and often wise investment. Insights such as these can help you maintain the competitive advantage.

Empower yourself in the marketplace. Mapping your customer’s journey can provide you with all kinds of opportunities to measure what is working, and prospects for change. It is an effective tool for leadership to utilize to make informed decisions about strategy.

Contact Woodland Strategies for more information on this type of investment for your continued growth.

This article or any other promotional material(s) from Woodland Strategies, Inc. is in no way intended to be a comprehensive plan.

Please note all markets, circumstances, and results vary. Any strategic plan or marketing initiatives must follow all State and Federal laws and regulations, accordingly.

Please contact us directly for a complete assessment and plan for your individual organizational needs.

What is your Organization’s Value Proposition?

Your organization’s Value Proposition is your declaration that communicates the value of your product or service and why clients should buy or even care about this.

Read More

Navigating Change – How does Your Team Respond to Conflict?

At Woodland Strategies, we do facilitate the necessary space for our customers to navigate conflict in a productive space so that they can achieve results and move forward for their desired success.

Read More

Glossary of Strategic Planning Terms

The following list includes some – but not all – of the most common terms used in strategic planning. Many planners might have a different interpretation of a particular term, especially if they primarily use one model of strategic planning. The most important requirement around the use of strategic terms and concepts is that the facilitator and strategic planning leadership team share common interpretations from planning to conducting to implementation of the strategic planning process.

Read More

Establish a Risk Management Framework as You Advance Your Mission

Project risks, strategic risks, operational risks…All organizations face risk – no matter the sector or the size. Well-managed organizations should have a complete risk management framework established to identify and manage this inherent facet of doing business in today’s ambitious environment.

Read More