As a small business entity, you have to know your market. Having this knowledge will assist you with an effective and efficient marketing strategy to reach your customers and steer you to a profitable position.
Just like any nonprofit or for-profit organization, nonprofit trade and professional associations should regularly undertake a strategic planning process to achieve long term goals and fulfill their mission for their various stakeholders.
If you participate on a board of directors, you know that you have multiple obligations to the organization and to the community. You work hard to lend your skills and expertise in civic leadership. Perhaps you are looking to motivate your group for the New Year, which is right around the corner.
