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Saturday, November 25, 2023 is Small Business Saturday. Please support your local community small businesses!
How to Audit Your Social Media Accounts
Social media marketing has become an essential part of online marketing strategy, especially among small businesses because of its cost-effectiveness, ability to reach targeted audiences quickly, and generate more leads/sales. Knowing where your social media accounts are making an impact is important for your business.
How to Organize and Plan Your Small Business Startup Costs
Having a comprehensive business plan with realistic financial forecasts can help you create a solid foundation and improve the likelihood of your success. We know this can be overwhelming, so to help you get started and avoid missing essential costs, we’re sharing how to organize the most common start up expenses so you can then plan on how much they will actually cost.
Creating a Content Marketing Strategy for Your Small Business
When it comes to gaining visibility and attracting new clients for your business, traditional advertising, such as commercials, print ads, and sponsorships, has fallen out of favor, replaced by content marketing. But what makes content marketing so important to a small business, and can it really help you stand out from your competitors? Even more important, how do you get get started? Our marketing strategy firm in Minneapolis understands that this can be an overwhelming topic, so to help you get started, we’re outlining how to create a content marketing strategy for your small business.
How to Plan for a Successful Brand Refresh
When a business or non-profit fails to stay modern and up-to-date, they run the risk of losing touch with their customer base and stakeholders and experiencing stagnant sales and buy-in. Fortunately, a brand refresh is often all it takes to regain relevancy within their market and rebuild connections with consumers. However, updating a brand is more than just changing a logo; it requires careful and strategic planning on leadership’s part to ensure any updates will support the company’s goals.
Eight Ways to Create an Influential Personal Brand
Why is your personal brand so important?
Simply put, this is how you present yourself to the world. The term “branding” used to be reserved for businesses and star power, but of course now personal branding has become essential to many (Castrillon, 2019). A personal brand is the unique combination of skills and experiences that make you who you are. This is how you come across to the public.