As a small business entity, you have to know your market. Having this knowledge will assist you with an effective and efficient marketing strategy to reach your customers and steer you to a profitable position.
Saturday, November 25, 2023 is Small Business Saturday. Please support your local community small businesses!
Social media marketing has become an essential part of online marketing strategy, especially among small businesses because of its cost-effectiveness, ability to reach targeted audiences quickly, and generate more leads/sales. Knowing where your social media accounts are making an impact is important for your business.
Having a comprehensive business plan with realistic financial forecasts can help you create a solid foundation and improve the likelihood of your success. We know this can be overwhelming, so to help you get started and avoid missing essential costs, we’re sharing how to organize the most common start up expenses so you can then plan on how much they will actually cost.
When it comes to gaining visibility and attracting new clients for your business, traditional advertising, such as commercials, print ads, and sponsorships, has fallen out of favor, replaced by content marketing. But what makes content marketing so important to a small business, and can it really help you stand out from your competitors? Even more important, how do you get get started? Our marketing strategy firm in Minneapolis understands that this can be an overwhelming topic, so to help you get started, we’re outlining how to create a content marketing strategy for your small business.
When a business or non-profit fails to stay modern and up-to-date, they run the risk of losing touch with their customer base and stakeholders and experiencing stagnant sales and buy-in. Fortunately, a brand refresh is often all it takes to regain relevancy within their market and rebuild connections with consumers. However, updating a brand is more than just changing a logo; it requires careful and strategic planning on leadership’s part to ensure any updates will support the company’s goals.