Strategic Plans, Marketing Plans, and Communication Plans help to prevent “mission creep,” and they provide teams and leaders the opportunity to be as efficient as possible in their daily operations.
A robust marketing strategy is not just beneficial but essential for nonprofit organizations seeking to connect meaningfully with their stakeholders, members, and donors.
Your marketing budget should be approximately 5 to 10% of your revenue, depending on various factors. How effectively are you using your resources?
Market research for organizational applications may be quantitative or qualitative. Any kind of organization can benefit from this kind of subjective or qualitative research assessing perceptions, insights, attitudes, experiences or beliefs.
Your organization’s Value Proposition is your declaration that communicates the value of your product or service and why clients should buy or even care about this.
The following list includes some – but not all – of the most common terms used in strategic planning. Many planners might have a different interpretation of a particular term, especially if they primarily use one model of strategic planning. The most important requirement around the use of strategic terms and concepts is that the facilitator and strategic planning leadership team share common interpretations from planning to conducting to implementation of the strategic planning process.